Liberty And Paternalism Essays -- essays research papers

LIBERTY AND PATERNALISM   Ã‚  Ã‚  Ã‚  Ã‚  John Stuart Mill and Gerald Dworkin have distinctly opposing views on legal paternalism in that Mill is adamantly against any form of paternalism, whereas Dworkin believes that there do exist circumstances in which paternalism is justified. Both agree that paternalism is justified when the well being of another person is violated or put at risk. Mill takes on a utilitarian argument, explaining that allowing an individual to exercise his freedom of free choice is more beneficial to society than deciding for him what is in his best interests. Dworkin, on the other hand, feels that certain cases require the intervention of either society as a whole or its individual members. He breaks Mill’s argument down into two distinct types, one based on utilitarianism and one based on the absolute value of free choice.   Ã‚  Ã‚  Ã‚  Ã‚  After reading both articles, â€Å"Paternalism† by Dworkin and â€Å"On Liberty† by Mill, I believe that Dworkin is correct in explaining that some intervention is necessary under certain circumstances. I have come to this conclusion based on the fact that there do exist circumstances in which an individual is incapable of making a rational decision considering not only the well being of himself, but also the well being of other members of society. Also, the argument that the protection of the individual committing the action in question is not reason enough to interfere with the action is ludicrous in that one of our governments main reasons for existence is to protect the members of our society. This protection includes protection from ourselves at times when we are unable to rationally decide what is in our best interests. This essay will consist of an examination of this controversy as well as an application of my proposed conclusion.   Ã‚  Ã‚  Ã‚  Ã‚   Before addressing any opposing views to my conclusion, I will first explain my reasoning. As Dworkin explains in his essay, there are circumstances when a person is unable to make a rational and logical decision for himself. The inability to make such decisions has long been a justified reason to interfere in the process, such as in cases with young children. When a young child is about to run across a busy street in order to chase his ball, the child’s parent, or any other bystander, is rightfully justified in... ...f such a decision, the government has aright to step in and help the person. This is because at this understanding of the situation, the person is not capable of making a decision that he would likely consent to at after fully understanding the situation. As in the seat belt case, often times, a person does not fully understand that not wearing a seat belt contradicts his true desires and that no possible good or benefit can come from not wearing it. However, when a person is making a rational decision between two things that he values, he is the only person that can decide which is best for him. An important condition to remember in this conclusion is that all of this is assuming that no other individuals are being harmed or put at risk by the actions of these people. Under this condition I have come to the conclusion that there do exist certain circumstances where the government has a right to legal paternalism. These circumstances include times when an individual is unable to make a rational and logical decision for himself either because he does not fully understand the issue or because he is unable to logically assign value to specific possible consequences of a decision.

Comparative Study on Singapore vs Indian Higher Education System Essay

Abstract: In the world of globalization almost every country in the world wants their education system to be the best, so their students can obtain the necessary skills and knowledge taught by the schools/universities that meets the challenges of the 21st century. The present article explores how Singapore and Indian way of higher education system works; in which way both the countries differ and how they are leading in the field of higher education and it also highlight the different pathway that leads to the student’s progression from their nursery to doctorate degree. 1. 0 Indian education system: The University Education Report had set goals for development of higher education in the country. While articulating these goals Radakrishnan Commission on University Education, 1948-49 put it in following words: â€Å"The most important and urgent reform needed in education is to transform it, to endeavor to relate it to the life, needs and aspirations of the people and thereby make it the powerful instrument of social, economic and cultural transformation necessary for the realization of the national goals. For this purpose, education should be developed so as to increase productivity, achieve social and national integration, accelerate the process of modernization and cultivate social, moral and spiritual values. † India’s higher education system is the third largest in the world, after China and the United States. The main governing body at the tertiary level is the University Grants Commission (India) is a statutory organization established by an Act of Parliament in1956 for the coordination, determination and maintenance of standards of university education. Apart from providing grants to eligible universities and colleges, the Commission also advises the Central and State Governments on the measures, which are necessary for the development of higher education. Central Government is responsible for major policy relating to higher education in the country. It provides grants to University Grants Commission (UGC) and establishes central universities in the country. The Central Government is also responsible for declaration of Education Institutions as ‘Deemed to be University’ on the recommendation of the UGC. Accreditation for higher learning is overseen by 12 autonomous institutions established by the University Grants Commission. At the end of the third year of XI Plan (2009-10), the number of Universities has gone up to 493 (42 Central, 130 Deemed and 316 State Universities and 5 Institution established under Special State Legislature Acts) and the number of Colleges to 31,324, thus registering an increase of 36% in the number Universities and 48% in the case of Colleges in comparison to the figures at the end of X Plan (31. 03. 2007). During the academic year 2009-10, there had been 146. 25 lakhs (provisional) students enrolled in various courses at all levels in universities/colleges and other institutions of higher education as compared to 136. 42 lakhs in the previous year, registering an increase of 7. 2 per cent. Out of 146. 25 lakhs, 60. 80 lakh had been women students, constituting 41. 6 per cent. The comparative trend of total students enrolment and enrolment of women students, among states during 2009-10 had been increased. The enrolment of women students, in terms of absolute numbers, had been the highest in the state of Uttar Pradesh (8. 4 lakhs), followed by Maharashtra (7. 8 lakhs), Andhra Pradesh (6.1 lakhs), Tamil Nadu (5. 2 lakhs) etc. In terms of percentages, Goa accounted for the highest percentage of 59%, followed by Kerala (57%), Punjab and Meghalaya (51%) etc. indicating the dominance of girl students over boys in these states and A&N Islands (52%), Chandigarh (51%), Puducherry (50%) among the Union Territories. (Annual Report, University Grant Commission (UGC, 20092010)). The enrolment position in the academic year 2009-10 reveals that majority of students in the higher education system had been enrolled for a variety of courses at the under-graduate level. The students at this level constitute provisionally 86. 55 per cent of the total number of students in colleges and universities put together. The percentage of students enrolled for Master’s level courses had been 11. 49 per cent while a very small proportion i. e. 0. 89 per cent of the total number of students had been enrolled for research. Similarly, only 1. 15 per cent of the total number of students had been enrolled in diploma/certificate courses. As regards the distribution of student’s enrolment between universities and affiliated colleges, the largest number of students in the higher education system had been enrolled in affiliated colleges. About 90. 24 per cent of all the under-graduate students and 70. 83 per cent of all the post-graduate students had been enrolled in the affiliated colleges, while the remaining had been in the universities and their constituent colleges. (Annual Report, University Grant Commission (UGC, 2009-2010)). 115 IRACST- International Journal of Research in Management & Technology (IJRMT), ISSN: 2249-9563 Vol. 2, No. 1, 2012 There has in fact been considerable improvement in the higher education scenario of India in both quantitative and qualitative terms. In technical education, the IITs, and in management, the IIMs have already marked their names among the top higher educational institutes of the world. Moreover the Jawaharlal University and Delhi University are also regarded as good higher educational institutes for doing postgraduates courses and research in science, humanities and social sciences. As a result, students from various parts of the world are coming today for higher education in India. Apart from these higher education institutes there are several private institutes in India that offer various professional courses in India. According to the Department of higher Education, government of India, there are total enrolment of students (146. 25 lakhs), 42. 01% students had been in the faculty of Arts, followed by 19. 30% in Science and 17. 83% in Commerce/ Management. Thus, 79. 14% of the total enrolment had been in the three faculties of Arts, Sciences and Commerce / Management while the remaining 20. 86% had been in the professional faculties indicating the highest percentage in Engineering. /Technology (10. 33%), followed by Medical courses (3. 48%), etc. In the academic year 2009-2010, the total number of teachers in universities and colleges had been 6. 99 lakhs as compared to 5. 89 lakhs teachers in the previous year. Out of 6. 99 lakhs teachers, 86% teachers had been in Colleges and the remaining 14% in University Departments / University Colleges (Annual Report, University Grant Commission (UGC, 2009-2010)). accounting, teaching, medicine, law, agriculture, veterinary, polytechnic and others. 1. 2 The Current Scene: India is today one of the fastest developing countries of the world with the annual growth rate going above 9%. In order to sustain that rate of growth, there is need to increase the number of institutes and also the quality of higher education in India. Therefore the Prime Minister of India has announced the establishment of 8 IITs, seven Indian Institutes of Management (IIMs) and five Indian Institutes of Science, Education and Research (IISERs) and 30 Central Universities in his speech to the nation on the 60th Independence Day. The outlay for education during the 11th Five Year Plan, which runs from the current fiscal to 2012-13, represents a four-fold increase over the previous plan and stands at Rs 2500 billion. 1. 3 Advantages of Indian higher education: With India emerging as a global hub for commercial R&D (India Today International, 3 Oct 2009), R&D within the scope of Higher Education has gained greater importance. Now, the country is fast emerging as a major centre for cutting-edge research and development (R&D) projects for global multinationals such as Microsoft and Motorola as well as Indian firms. More and more companies in industries ranging from IT and telecommunications through pharmaceuticals and biotech are setting up ambitious R&D projects, in part to serve the Indian market, but also with an eye to delivering new generations of products faster to the global market. It has been stated that 150 international firms have set up R&D centers in India and in 2004 US patents office granted over 1000 patents to Indian units of US companies. India has developed one of the largest systems of Higher Education in the world with over 493 universities and 6500 vocational colleges catering to about 10 million students. India provides a big market and playing field for private initiatives at both the national and international levels. It is very rich in human resources, in terms of quantity as well as quality. Statistics from the Indian census bureau shows, over 35% of our population is below the age of 20. By 2020, it is expected that 325 million people in India will reach working age, which will be the largest in the world. This will come at a time when the rest of the developed world will be faced with an ageing population were as India with its bourgeoning middle class people who are willing to invest in quality higher education will be an asset for India’s growth in education. No wonder that foreign universities from the US, Canada, UK, Australia, New Zealand, and Singapore are vying for students from India. India, too, is trying to attract students from neighboring countries. It is also willing to cater to the needs of the Indian Diaspora. Many non-resident Indians are now sending their wards to India for professional education in the fields of medicine, engineering, and business management. For them, higher education in India is both cost-effective and culturally rich. 1. 1 Pathway of learning in Indian education system: The Indian Education System is comprised of six stages: nursery, primary, secondary, higher secondary, graduation & post-graduation. Schooling prior to university lasts 12 years. Higher education in India starts after passing the higher secondary education or the 12th standard. However, there are considerable differences between the various states in terms of the organizational structures within these first 12 years of schooling. The government is committed to ensuring universal elementary education (primary and upper primary) education for all children aged 6-14 years of age. These various stages of Education, set by the Indian Education Ministry, are instrumental in an individual’s growth. Thus to ensure consistency in the overall development of the individual, first 12 years of education are made basic for all. Graduation and Post Graduation though depends upon person’s academic interest. Depending on the stream, doing graduation in India can take three to five years. Postgraduate courses are generally of two to three years of duration. After completing post graduation, scope for doing research in various educational institutes also remains open. (See the table 1. 0 for details) Education system in India covers almost all kinds of careers right from health services, management, mass media, legal services, social science, home science, fine arts to environmental science, administrative services, fashion courses, vocational courses, engineering, technology and 116 IRACST- International Journal of Research in Management & Technology (IJRMT), ISSN: 2249-9563 Vol. 2, No. 1, 2012 If TeamLease Services were to be believed, by 2025 India will be proud possessor of a workforce equivalent to a quarter of the world’s human resource capital. This positive forecast comes with a rider. A study conducted by the staffing firm, TeamLease Services, suggests India has to harness the latent talent of its young and productive population to achieve this goal. As per the ‘India Labour Report 2009’ released by Teamlease Services in collaboration with IIJT Education, the India can achieve a per capita income of USD 4,100 (approximately Rs 187,554 at an exchange rate of Rs 45. 74 per dollar). The report says this is not impossible if a labourfriendly atmosphere is in place. The study suggests some drastic reforms in the labour policy. The report says, â€Å"If we harness this dividend by 2025, India will not only have 25 per cent of the world’s total workforce, but our per capita income will be USD 4,100. † The report further adds: â€Å"This would rise to USD 9,802 in 2040 and USD 20,836 in 2050. This will finally put poverty in the museum it belongs. † higher education. The pro-high technology policy of the government has invited billion of dollars of foreign investment in the fields of biotechnology, IT and research. The Ministry of Education (MOE) is responsible for controlling the development and administration of the schools and various government-funded educational institutions. In case of private schools, the MOE plays a crucial supervisory and advisory role. Education mainly revolves around the interests of the students. The teaching and pedagogical system follows a flexible approach that helps the students in developing their potentials and aptitudes. † [Source: Ministry of Education (MOE), Singapore] The Singapore education system aims to provide students with a holistic and broad-based education. Given the multi-cultural and multi-racial characteristics of Singapore, the bilingual policy is a key feature of the Singapore education system. Under the bilingual policy, every student learns English, which is the common working language. Students also learn their mother tongue language (Chinese, Malay or Tamil), to help them retain their ethnic identity, culture, heritage and values. The mission of the MOE is to mould the future of the nation, with a vision of Thinking Schools, Learning Nation. Since 2003, Singapore has also focused on nurturing a spirit of Innovation and Enterprise (I&E) among students and teachers. â€Å"Teach Less, Learn More† (TLLM) was a call for all educators to teach better, improve the quality of interaction between teachers and students, and equip students with the knowledge, skills and values that prepare them for life [Yearbook of Statistics Singapore, 2011]. For both public and private schools there are variations in the extent of the autonomy in their curriculum and the scope of government aid and funding. Students in primary school do not pay school fees, while students at secondary and Pre University levels pay subsidized school fees. The Ministry of Education aims to help their students to discover their own talents, to make the best of these talents and realize their full potential, and to develop a passion for learning that lasts through life. They have been moving in recent years towards an education system that is more flexible and diverse. The aim is to provide students with greater choice to meet their different interests and ways of learning. Being able to choose what and how they learn will encourage them to take greater ownership of their learning. They are also giving their students a more broad-based education to ensure their all-round or holistic development, in and out of the classroom. Singapore currently has three autonomous universities, with a fourth slated to open in 2012. They are the National University of Singapore (NUS), Nanyang Technological University (NTU) and Singapore Management University (SMU). The Singapore University of Technology and Design (SUTD) will be Singapore’s fourth autonomous university. It is developed in collaboration with Massachusetts Institute of Technology and Zhejiang University. SUTD’s mission is to advance knowledge and nurture technically grounded leaders and 1. 4 Issues for Indian Higher education: India is being projected as a would-be super-power by the year 2020; at the same time, higher education, which is growing at the rate of 20% per annum worldwide, is being counted as one of the most important ingredients in knowledge-based economies. India therefore faces a big challenge in achieving its goals in this respect. Private initiatives in higher education are not only feasible, but also desirable, if India is to meet the target of 20% of its youth in the age group of 17-23, as against 7. 2% today. The government has not been able to attain the desired level of literacy during the last 65 years. At the time of independence, the literacy level was just 14%; India’s target is a 100% literacy rate by 2020. At present there are 300 million adult illiterates in India and only 60 million out of 170 million children at the primary school level are able to make to secondary education. Out of these 160 million, only 9 million make it to post-secondary education. According to a recent report by Asian brokerage and investment group CLSA, India’s education and training market is valued at $40 billion and is growing rapidly. It is expected to be a $70 billion industry by 2012. Primary education (K-12) makes up about half of the market. However, India continues to face challenges. Despite growing investment in education, 35% of the population is illiterate and only 15% of the students reach high school [Source: India still Asia’s reluctant tiger, by Zareer Masani of BBC Radio 4, 27 February 2008]. As of 2008, India’s post-secondary high schools offer only enough seats for 7% of India’s college-age population, 25% of teaching positions nationwide are vacant, and 57% of college professors lack either a master’s or PhD degree[Source : SPECIAL REPORT: THE EDUCATION RACE, by Newsweek, August 18–25, 2008 issue] 2. 0 Singapore Education System: â€Å"Apart from enjoying a status of famous shopping and tourism destination, Singapore is also emerging as a place for pursuing 117 IRACST- International Journal of Research in Management & Technology (IJRMT), ISSN: 2249-9563 Vol. 2, No.1, 2012 innovators serve societal needs. This will be accomplished with a focus on Design, through an integrated multidisciplinary curriculum and multi-disciplinary research. The university is expected to open its doors in April 2012, with its campus constructed by 2015. A graduate medical school, Duke-NUS Graduate Medical School Singapore, was also created through a partnership between Duke University School of Medicine and NUS to increase Singapore’s capacity to develop a vibrant biomedical hub. Specialized institutions have also sprung up, both local and international. For instance, well-known business schools University of Chicago Graduate School of Business and INSEAD, New York University Tisch School of the Arts, LASALLE College of the Arts and Nanyang Academy of Fine Arts (NAFA) provide specialized education in the arts, and the Digipen Institute of Technology focuses on world-class technology education. In addition, polytechnics were also set up to train middle-level professionals and their main aim is to educate and nurture their students to excel in work and in life, and to equip young as well adult learners with skills and knowledge to enhance their employability in the market. A total of five polytechnic schools (Ngee Ann Polytechnic, Singapore Polytechnic, Nanyang Polytechnic, Temasek Polytechnic, and Republic Polytechnic) were established in Singapore to cater to students those who passed the secondary school and those who are interested in learning more technical subjects with hands on training. Most of the diplomas offered are three years duration and their course curriculum is designed to meet the industry needs. Last, but not the least; the Institute of Technical Education (ITE) was established as a post-secondary technical institution of excellence. The basic purpose of the institute is â€Å"To Create Opportunities for School Leavers and Adult Learners to Acquire Skills, Knowledge and Values for Lifelong Learning in a Global Economy† [Mission statement: ITE]. The Institute of Technical Education campuses were reorganized under the â€Å"Collegiate system† into 3 major colleges around the island, ITE College Central, ITE College West, ITE College East. You may also choose to send your children to one of the over 300 private education institutions in Singapore. Private schools offer a large variety of courses, including language and professional programmes. When choosing a private school, do make sure it has proper accreditation. The EduTrust for Education and Singapore Quality Class for Private Education Organizations are two hallmarks of quality implemented in Singapore. Under the MOE, The Higher Education Division (HED) oversees the provision of tertiary and technical education in Singapore as well as registration of private schools. It oversees nine statutory boards — five Polytechnics, the Institute of Technical Education (ITE), the Science Centre Singapore (SCS), the Institute of Southeast Asian Studies (ISEAS) and the Council for Private Education. HED also oversees the development of four autonomous universities (the National University of Singapore, the Nanyang Technological University, the Singapore Management University and the Singapore University of Technology and Design). (See the table 1. 0 for details) More details can be found in MOE website. 2. 2 The current scene: The proposed vision of Singapore education is to develop a self-sustaining education ecosystem offering a diverse and distinctive mix of quality educational services to the world, thus becoming an engine of economic growth, capability development and talent attraction for Singapore. Education ecosystem refers to a cluster of mutually reinforcing, complementary education institutions which vary in terms of student enrolment numbers, country of origin, cultural environment, nature of activity, academic level, academic discipline/subjects, research interests and price. This network of institutions will raise education standards, create more choice for Singapore students and enrich the overall student experience. Singapore has placed an essential emphasis on education. This can be seen from the fact that education spending forms at least 20% of the budget of Singapore. Primary education has become compulsory for all the citizens of Singapore and if parents fail to enroll their children into school, it is considered a criminal offence. Singapore’s public schools maintain high standards of teaching and learning. According to the World Economic Forum’s Global Competitiveness Report 2009/2010, Singapore was ranked 1st internationally for the quality of our educational system. Singapore was also rated as one of the world’s best performing education system, with an excellent teaching force, according to the McKinsey & Company 2007 report How the World’s Best-Performing School Systems Come Out on Top. Enrolment in educational institutions, see table below [Yearbook of Statistics Singapore, 2011] 2. 1 Pathway of learning in Singapore education system: According to the system, students in Singapore generally undergo six years in primary school and four to five years in secondary school. They can then enroll in post-secondary institutions, pre-university courses, or move on to the polytechnics. Eligible students are subsequently given the opportunity to enroll in the universities. [Source: Ministry of Education, Institute of Technical Education, Singapore Polytechnic, Ngee Ann Polytechnic,118 IRACST- International Journal of Research in Management & Technology (IJRMT), ISSN: 2249-9563 Vol. 2, No. 1, 2012 Temasek Polytechnic, Nanyang Polytechnic, Republic Polytechnic, National Institute of Education, National University of Singapore, Nanyang Technological University, Singapore Management University and Singapore Institute of Technology. Note: Data for primary, secondary and junior college exclude private schools. 2. 3 Advantages of Singapore higher education: Singapore has several competitive advantages that position it well as a global education hub. These include a strategic geographical location, reputation for educational excellence, a vibrant business hub (which presents opportunities for institutional-industry collaboration), and a safe and cosmopolitan environment. Singapore can capture a larger share of the global educational market (estimated at US$2. 2 trillion), and increase educational services’ contribution to GDP from the existing 1. 9% of the GDP to a projected 3 to 5% in 10 years. [Source: Executive Summary – Developing Singapore’s Education Industry Prepared by the Education Workgroup]. About 120 of the 353 primary and secondary schools in Singapore have some form of exchange programmes which allow students to visit overseas schools. In 2005, the Ministry of Education set up a SGD 4. 5 million School Twinning Fund to facilitate 9,000 primary and secondary school students to participate in these exchange programmes, particularly in ASEAN countries, China and India. [Source: Forss, Pearl (2005-10-13). â€Å"Education Ministry sets up $4. 5m fund to facilitate student exchange programmes†. Channel News Asia]. Singapore Government aims to increase the numbers of foreign students studying in Singapore from the current 97,000 to 150,000 by 2015. Based on current statistics, approximately one-fifth of those applying through UCAS are third-country nationals mainly from mainland China, India, Malaysia and Indonesia. Singapore is aggressively moving forward to become an education service provider in the region, the Economic Development Board has also continued to pursue brand-name foreign universities to set up specialized campuses to serve an international market from Singapore. The number of students studying for foreign qualifications in-country – Transnational (TNE) programmes – was 36,700 in 2001. According to latest HESA TNE data for 2009/10 the number of students studying for a UK qualification in Singapore is 42,715 – The majority of these are delivered in partnership with local private institutions. According to the Progress in International Reading Literacy Study (PIRLS) done in 2006, cited by MOE in a 2007 survey by the Fraser Institute, Singapore was ranked fourth among 45 education systems. Dr Kishore Mahbubani, Dean of the Lee Kuan Yew School of Public Policy at NUS, also proudly claimed that educational leaders around the world are flocking to Singapore to copy Singapore’s successful educational model. He said that some North American schools are even using similar textbooks as those used in Singaporean schools. While Singapore is clearly proving to be a popular destination for students from Asia, small numbers of students from Europe, the United States, and Australia are also choosing to study in Singapore. Many international students consider Singapore to be a comfortable introduction to Asia, providing both the chance to get a Western education at a leading institution and become familiar with Chinese language and business practices as well closer to their home country. Moreover, most MNCs have their regional base here and with Singapore positioned as the business and commercial capital of the region, job opportunities for graduating students are aplenty. Given the better job prospects that Asia currently offers as compared to the US and Europe, it is likely that Asian students will continue to pursue their higher studies within the region and more specifically in Singapore. This is a win-win situation for all – the students, Singapore’s education industry and the companies based in the city-state. [September 22, 2009, in Doing Business in Singapore] 2. 4 Issues for Singapore Higher education: Critics of the education system, including some parents, state that the education system is too specialized, rigid, and elitist. Often, these criticisms state that there is little emphasis on creative thinking, unlike education systems in other societies, such as those in the States. Those defending the current education system point out that Singaporean student have regularly ranked top when competing in international science and mathematics competitions and assessments. Detractors believe this is more an indication of students’ skills in using rote to prepare for a certain style of competition or examination than of their ability to think critically. There have also been complaints about excessive educational streaming at a young age. A popular local film, I Not Stupid, highlights the competitiveness of the system and the social stigma that students struggling with studies have to face. The best students are streamed into the best and normal classes, while the others are streamed into the foundation class, where teachers usually allow them to get worse, since they are part of the â€Å"ungifted† class [Source:http://en. wikipedia. org/wiki/Education_in_Singapore# Development_and_future_plans]. â€Å"Singapore’s Ethnic Education Problems† The problem is a serious and persistent one. Figures from the Education Ministry show that while Singaporean exam results have increased across the board over the last decade, the stark disparities between the city-state’s main three ethnic groups remain. In 2008, just 59. 3 percent of Malay students achieved 5 passes at O-level, the exams taken by 15 and 16-year-olds, compared to 86. 2 percent of Chinese and 73 percent of Indians. [Source: Written by Ben Bland, Feb 2, 2010 in http://www.asiasentinel. com] 119 IRACST- International Journal of Research in Management & Technology (IJRMT), ISSN: 2249-9563 Vol. 2, No. 1, 2012 Overview of the Singapore vs. Indian Education System Table 1. 0 Conclusion: I understand that I have different ways of thinking and different mindsets compared with most people. My comments only show my perspective, not an absolute authoritative assessment of the situation. I admit to have a certain level of subjectivity due to my previous involvement in the system and my limited set of experiences. Progression pathway for the students might be different from county to county but what is the key in higher education is who provides better service with high quality education at affordable rate is in high demand worldwide. 120 IRACST- International Journal of Research in Management & Technology (IJRMT), ISSN: 2249-9563 Vol. 2, No. 1, 2012 REFERENCES [1] [2] [3] [4] [5] [6] [7] [8] [9] Blackwell, Fritz (2004), India: A Global Studies Handbook, United States of America: ABC-CLIO, Inc. , ISBN 1-57607-348-3. Vrat, Prem (2006), â€Å"Indian Institutes of Technology†, Encyclopedia of India (vol.2) edited by Stanley Wolpert, 229231, Thomson Gale: ISBN 0-684-31351-0. Department of Education, Government of India, http://www. education. nic. in/higedu. asp http://www. indiaedu. com/education-india/higher-education. html Annual Report Ministry of Human Resource Development, Government of India 2006-2007. Draft Report of Working Group on Higher Education for the XI Plan, Planning Commission, Government of India (2007) Selected Educational Statistics 2004-2005 (as on September 2004), Ministry of Human Resource Development Government of India (2007) Agarwal, P (2006), Higher education in India: The need for change. New Delhi, Indian Council for Research on International Economic Relations. URL: www. icrier. org/publication/working_papers_180. html. Higher Education in India-Restructuring for increased innovation, Document prepared for the World Bank, June 2006. [10] UGC: Chairman’s Nehru Memorial Lecture, University of Mumbai, Nov. 24, 2006 (available on the Web) [11] UGC Annual Report 2004-05, 2006-2007, 2009-2010 [12] Wikipedia, (2008). [13] Educationworld, [14] [15] [16] [17] [18] [19] [20] http://en. wikipedia. org/wiki/Content_analysis† The Human Development Magazine, www.educationworldonline. net Ministry of Education (MOE), Singapore (www. moe. gov. sg) Singapore Education (2010), Government of Singapore, http://www. singaporeedu. gov. sg Crescent Achievements (2006) Co-Curricular Activities – Singapore found at http://www. crescent. edu. sg/achievements/cca. htm Ministry of Education, (2004) A Broader Picture of School’s Performance in Academic and Non Academic Domains found at http://www. moe. gov. sg/press/2004/pr20040924b. htm Contact Singapore,(2010) http://www. contactsingapore. sg/investors/live/education/ http://www.channelnewsasia. com/stories/singaporelocalnews/vi ew/294891/1/. html. http://www. asiasentinel. com/index. php? option=com_content&ta sk=view&id=2318&Itemid=195 AUTHORS PROFILE NaganathanVenkatesh obtained his Degree and a Master degree in Computer Science from University of Madras, India as well he also holds another Masters Degree in Human Resource Management and presently he is pursing PhD in Computer Science & Engineering from University of Madras, India. As Research Scholar, from NITTTR(National Institute of Technical Teachers Training and Research.

Hybrid Marketing Channels in the Service Sector

EXCUTIVE SUMMARY Being famous brand in food and beverage manufacturing industry, Universal Robina Corporation Vietnam (URC Vietnam), a subsidiary company directly under International Robina Corporation has got significant success since it started business in Vietnam in 2004. URC Vietnam joins the market with four main product catergories: Snacks, Biscuits, Candies, and Beverages. Considered as a strategic product of URC Vietnam, C2 is now known as one of the leaders in green tea market, a popular name with many Vietnamese people in spite of the fact that when it was launched to market, 0 Degree from Tan Hiep Phat Corporation had already been sold and attracted a large number of consumers. Always, URC strongly aim is to provide its customers with the best products. They build up quality policies on purpose of making everything in line with the company’s mission. Being a part of URC International, URC Vietnam also indicates its ability. Facing with the great competitiveness in beverage market, URC Vietnam has implemented a plenty of suitable measures to overcome their fierce competitors. Assessing Vietnam as greatly profitable market for alcoholic and soft drink commodities, there are more and more investors jumping into this market. It is obvious that C2 has to compete with many strong companies in both sides: indirect and direct opponents. Among them, 0 Degree and Lipton Pure Green are rated as the two big competitors who are fighting with C2 for gaining market share in green tea manufacturing field. Customer element is all the time the focus of any business, including this market. In detail, the Vietnamese have tradition of drinking tea; green tea can remove people from tiredness also; that why C2 are preferred a lot especially in summer. C2’s users are primarily students and officials in urban area; they highly appreciate brand differences. C2 operation is at the growth stage with significant increase in sales figure through the year and is the second leading position in the so attractive healthier green tea segment. C2 can be so successful like that because they have employed an effective 4ps marketing-mix: product (diversified flavors, prestigious supplier and good-looking package), price (4000 VND/ bottle 360ml), placement (urban areas, strong distribution channel), promotion (advertising in various media means) C2 has its own strengths and weaknesses; from that, URC Vietnam can make a positive progress in its performance. Studying opportunities and threats is an essential work that company should do as well, so that they can make appropriate and timely strategies to further develop their business. . INTRODUCTION â€Å"Universal Robina Corporation is committed to bringing Filipino taste and culture worldwide, in line with JG Summit’s vision to make life better, not only for Filipinos, but for the rest of the world† That is what URC claims itself and reality has shown URC’s success. As one of the leaders in Food & Beverages market in Philippines, URC has expanded its busine ss in Singapore, Hongkong, China, Thailand, Indonesia, Malaysia and Vietnam. URC Vietnam, which started the operation in Vietnam in late 2004, is the newest addition to URC International. URC invested 15 million dollar into Vietnam market, and located company in Vietnam- Singapore industrial zone. Typical products are Funbites, Cream-O, Magic, Dynamite Big Bang, Beverage C2,†¦ that are brand-promoted by Hollywood actor Johny Tri Nguyen, Mat Ngoc Girl Band, and Actress Nha Ky. URC Vietnam is the very first URC subsidiary outside the Philippines to successfully produce and market C2 Green Tea. C2 is now one of the two market leaders in Vietnam bottled green tea field and its manufacturing is being expanded to meet highly demanding market. 2. COMPANY ANALYSIS 2. 1. Mission statement The following statement was announced by international URC CEO: â€Å"Our leading brands offer customers the best in enjoyment, quality, value and convenience†. To attain the mission, URC set up their quality policy. â€Å"The Universal Robina Corporation policy is to make consumers' lives more fun and enjoyable through convenient, quality and value for money branded food products. This will make URC the customer's first choice, a market leader in its major food brands and a key player in the Philippines and the Asian region. † Along with the vision of the parent company, URC Vietnam carried out the same line as international URC. URC Vietnam understands that to achieve the given mission, they have to make continuous improvement and training efforts through cost-effective strategies and fitting means to address the changing demands of the consumers. These efforts focus on the quality and freshness of products initiating from raw materials till they are provided to the customers. They endeavor to predict possible problems, provide preventive measures and correct non-conformities. Moreover, it is strongly emphasized that the quality of each URC product is the responsibility of every URC employee. 2. 2. Company objectives It was an outstanding year for URC Vietnam which saw sales surge from 6 million dollars in fiscal 2007 to 31 million dollar last year on the back of the unprecedented growth of the C2 brand. To date, C2 holds a leading market position in Vietnam (which has URC's first C2 plant outer the Philippines), and is now exported to Malaysia and Indonesia. Although in general international URC is suffering from the serious effects of the world financial crisis, it seems special to URC Vietnam case; C2 still continues to affirm its leading position in Vietnam market. At the present, C2 is mostly consumed in urban areas where the competitiveness is really noticeable. In the coming time, in order to remain the current growth, URC Vietnam should set the priority of providing Vietnamese consumers, both in urban and rural areas, with the high-quality goods and meeting their changing demands. 3. ENVIRONMENT ANALYSIS 3. 1. Economic issues [pic] Figure 1: Monthly income per capita e Figure 2: Monthly total consumption expenditure per capita (Source: www. gso. gov. vn) As the result of the ever-increasing average per capital income, the living standards of all social strata continued to be improved. In the whole country, the monthly average expenditures in 2006, by current prices hit 511,000 VND, an increase of 28. 9% compared with 2004. The Vietnamese did not stop in essential products for life only; they had more choices when go shopping. There were great opportunities for companies in various fields of launching their business. As an attractive piece of the pie, beverage firms penetrated potential Vietnam market and gained enormous benefit. The difference in monthly income per capital between urban and rural area would lead to the difference in monthly consumption spending between those two regions. 3. 2. Demographic factors This entry provides the distribution of the population according to the age classification. Information is included by sex and age group (0-14 years, 15-64 years, 65 years and over). 0-14 years: 25. 6% (male 11,418,642/female 10,598,184) 15-64 years: 68. 6% (male 29,341,216/female 29,777,696) 65 years and over: 5. 8% (male 1,925,609/female 3,055,212 (Source: CIA World Fact book, Dec, 18. 2008) The country with young populations (high percentage under age 15) is a flexible environment. Its residents seem to be easy to accept changes and the new things. Additional, their taste has the own features. Marketers need the information on the population so that they can position which is the target segment for their products. With the type of drink like C2, analyzing age structure is a necessary work URC have to carry out carefully; from that they can make a suitable strategy when doing business in Vietnam – big market with population of 86 million people Natural conditions Three quarters of Vietnam's territory consists of mountains and hills. Vietnam is located in both a tropical and a temperate zone. It is characterized by strong monsoon influences, but has a considerable amount of sun, a high rate of rainfall, and high humidity. These factors help Vietnam to be a place with many advantageous conditions to grow green tea tree; as a results, URC Vietnam is able to acquire a largely available supply of raw material, especially from Thai Nguyen province, the major supplier. Social concerns Drinking tea is Vietnamese’s long-standing cultural custom. It can be said that tea plays an important role in Vietnamese’s life. In modern society, people get acquainted with fast food and gas drinks but green tea is still the preferable drink many people choose. Moreover, due to the recent increasing trend of low-carb drink, people gradually change to take interest with the natural product. Green tea is produced in industrial scale and added more flavors, it becomes the favorite drink not only with the elders but also the young. 4. COMPETITOR ANALYSIS According to Vietnamnet, â€Å"Vietnam’s great thirst for alcoholic and soft drinks flags the local industry’s fizzing potential and the participation of big foreign investors. † Vietnam market becomes more and more attractive for investors from all over the world, especially in the alcoholic and soft drink fields. Therefore, Universal Robina Corporation (URC) with the product of sweeten green tea, C2, has to face with a great deal of fierce competition that not only encompass the competitors with the same product like 0 Degree, Lipton Pure Green, 100 Green Tea, Wonderfarm and other brands, but also involve those from other kinds of drinks such as beer, carbonated drinks, fruit juice, tonic water and milk. 4. 1. Indirect competitors Thanks to the fast economic growth rate and enormous potentiality of soft drink market, many giants of beer, alcohol and soft drinks industry has come o Vietnam such as Denmark’s Carlsberg and Heineken with beer, Pepsi and Coca-Cola with carbonated drinks, La Vie and Aquafina with tonic water†¦Vietnamese brands like Vinamilk, Tribeco, Hanoimilk has also built up a strong reputation. Hence, Vietnamese people can enjoy a very large variety of drinks but this is also the great threat of C2, especially the threat from Pepsi and Coca- Cola which hold 60% of s oft drink’s market share. 4. 2. Direct competitors In recent years, Vietnam soft drink market has been developing eventfully and the segment of green tea has made so obvious advances that any kind of other soft drinks can do. Vu Quoc Tuan, public relations manager at PepsiCo International Viet Nam, said that the bottled green tea market has grown 300 percent in 2007. â€Å"No drink has grown like that,† he added. Although at the moment there are many brands of sweeten green tea on the market, a lot of products are â€Å"dependent†. They just follow all the thing that create success of market leader’s product For this reason, in part of direct competitor analysis, the report only focuses on studying two major competitors with similar products as C2: 0 Degree and Lipton Pure Green. 4. 2. 1. 0 Degree Tan Hiep Phat Group (THP Group) is the first mover in this segment. After observing the lifestyle changes of greater mobility and the need of healthier beverages, they made tea, part of Vietnamese culture, a ready- to- drink in a very convenient PET bottle, which is heatproof and easy to use. THP invested US$20 million in production equipment from Canada to launch the popular 0 Degree brand. In early 2006, 0 Degree green tea bottle were sold on the local market with a large and effective advertising and promotion campaign (TV, newspaper ads, editorials, PR, sponsor†¦) and considerable distribution over the nation thanks to the foundation that Number 1 has built up. From 11/2006 to 11/2007, THP had the growth rate of 190% by this product, which made green tea became an extremely attractive market segment. First mover is the most significant competitive advantages of 0 Degree over C2, which came to the market a little bit later. However, C2 is considered more convenient than 0 Degree because of the bottle capacity. The 0 Degree net content is quite big for one person while the bottle of 360 ml C2 is much more suitable. 4. 2. 2. Lipton Pure Green Just enter the market in August, 2008, Lipton Pure Green expressed that it is one of the fiercest competitors of C2 with the exceedingly strong reputation of 2 giants: Lipton and Pepsi. Lipton Pure Green is made 100% from the best young tea leaves chose by the rule of â€Å"2 leaves and 1 bud† and it has Antioxidants (AOX), the substance that can naturally prevent people from getting old. However, Lipton Pure Green has only 2 flavors in comparison with 4 flavors of C2; moreover, the tastes of Lipton are not as flavorsome as 0 Degree and C2 by many customers. In addition, the price of this green tea is not one of its competitive advantages because its price is above C2 price and little below 0 Degree with inconsiderable difference in bottle capacity. Furthermore, Pepsi and Lipton are strong brand names that are affirmed but the break out of their marketing campaign and their advantage of powerful distribution seems not to work effectively. Many people are not aware of Lipton Pure Green, a green tea product Pepsi Co. after 8 months of launching. Additionally, as 0 Degree, their bottle capacity is not really convenient. According to statistical data, 450 ml bottle is still quite great for one person. [pic] Figure 3: Volume per one drink To see clearly how these three products positioned in the market, let’s look at the positioning map below: Figure 4: Positioning map 5. CUSTOMER ANALYSIS 5. 1. Behavior To identify and analyze market segments, behaviors variables should be the starting point. In this part of the situational analysis, the variables of purchase occasion, benefits sought and loyalty status are selected to illustrate another base of market segmentation, the behavioral. In summer, the demand for soft drink that is tasty and healthy, especially the one that contains substance- hypothermia, like green tea, increases sharply. URC identifies these typical occasions as a major point for market segmentation. C2 products are made from green tea that can help people feel comfortable even in the hottest days of that most unpleasant time in year with four fruit tastes that can make people more cheery. While looking for a nourishing beverage, C2 appeals to the segment of consumers wanting to have a â€Å"Cool & Clean† product that make from green tea, a traditional remedy for good health. C2 can bring â€Å"cool† feelings and â€Å"clean† drink to customers by verified quality and delicious taste. In the case of sweeten green tea market; the differences among brands are not extremely significant. Sometimes, if the store does not have any more bottled green tea of the brand that customer want, he/she will easily convert to another brand that is available in that store. It may clearly illustrate the customers’ loyalty to C2 products. Hence, C2 concentrates on those who are interested in two or three brands or on those whose purchasing decision is favorite one brand but sometimes trying others. . 2. Demographic Bottled green tea is a product that is utilizable for many people even they are young or old, men or women, married or single. Therefore, in demographic segmentation URC Vietnam just groups their product by nationality and occupation. C2 targets to customers in the nation that have the traditional culture of drink green tea, a typical example -Vietnam, to develop a product which actually familiar with the users. The person who acknowledges of how marvelously good green tea is will be more ready to purchase a bottle of C2 than person who does know nothing about it. As indicated by the statistical data of the company, here is the occupation variable of C2: [pic] Figure 4: Occupation variable of C2 As a result, the advertising of C2 focuses on the young who are both students and staffs with colorful and cheerful ads on TV, newspapers and magazines. 5. 3. Geographic Do not have the competitive advantage of strong distribution channel as 0 Degree, C2 practices geographic segmentation by emphasizing on urban areas which enjoy higher living standard, higher income, and higher density of population, and are easier to approach its marketing campaign. . 4. Type of buying decision behavior Customer decision making varies with type of buying process. To determine which decision type of customer that C2 goes for, there are two factors that URC has to consider: involvement and differences between brands. Sweeten green tea belongs to the product category that has low customer involvement but significant perceived brand differences, variety- seeking buying be havior. Customers often do a lot of brand switching. When they buy a bottle of green tea, they choose a brand without much evaluation, and then evaluate it during consumption. The next time when they buy this kind of product again they will pick another brand in order to look for something different. To become the market leader, C2 should have the marketing strategy that differentiates it from other brands and try to promote habitual buying behavior by dominating shelf space, keeping shelves fully stocked and running frequent reminder advertisings. 6. BRAND ANALYSIS 1. Brand’s current performance 6. 1. 1. Portfolio analysis – BCG matrix BCG matrix, also known as relative growth and market share matrix, was built at the end of the 1960s by Boston Consulting Group, an American trategy consulting company. The real purpose of this matrix is to evaluate the company’s ability to make profit by analyzing its portfolio and put them in four components of the matrix (star, question mark, dog and cash cow) as following graphs: [pic] Based on the studying of the products’ growth rate and market share, the companies are able to establish and develop timely strategies. In C2’s case, they are now placed at Star level with a high market share and rapid growing in the sweeten green tea market. Specifically, in 2007, this ready – to- drink green tea’s growth rate was about 7% equivalently to total sales revenue of 6 million dollars and increased considerably 17%, which brings the company with 31 million dollar revenues in 2008. C2 is currently ranked the second who performs well in the so attractive healthier beverage market- the green tea segment. 6. 1. 2. Product life cycle After taking the Philippines by storm, URC started launching C2 green tea with various flavors in Vietnam in 2007. The company has reached a significant achievement up to now, and become one of the most popular ready-to-drink green tea beverages for sale in that country. Their sales grew slowly as the products were firstly brought into the market, however. At that time, because of the so strong influence of 0 degree brand and also of the company’s weak distribution channel, customers did not pay much attention to and highly assess C2 products. Only when URC Vietnam made some major changes in its promotion and distribution channel, the company experienced a so impressive sales figure, three million bottles sold out in six months. From that time on, C2 operation is positioning at the growth stage with rapid increase in sales through the years. In detail, according to the overview report of TNS Vietnam Consumer Trends Q4/08, that C2 products stood at the sixth position in the 10 fastest growing brands preferred by Vietnamese consumers in 2007, while they kept on doing business successfully in 2008 with the forth position in that selection. Moreover, it is obvious to see that C2 will continue holding higher market share, especially in this coming 2009 summer. . 2. 4Ps- Marketing mix Revenue from C2 products accounted for around one- half of total URC Vietnam‘s profit in 2008. One of the major factors contributing to the company such an incredible success is thanks to marketing strategy based on 4Ps. 6. 2. 1. Product URC Vietnam offer diversified tastes of healthier beverage under C2 brand name. That C2 drink can be divided into four main flavors: lemon, peach, apple and forest fruits green tea among them t he first one is the most preferable to customers. Thai Nguyen tea, a very well-known and favorite Vietnamese brand, is chosen to be the major material utilized to produce such fresh green tea bottles. In addition, each C2 product is packaged in PET type which brings in a number of benefits for the customers. For instance, it has ability to keep the original taste of the natural green tea without any preservatives and artificial color. Furthermore, producers can economically take full advantages of the space in tea bottle’s package for their products’ advertising. Until now, there have been two styles of C2 tea launched on the market, the 360ml and the 1000ml bottles, which will make the users even more convenient. 6. 2. 2. Price According to URC’s research report about customers’ response (posted below), nearly two-third of those who were conveyed agreed that the reasonable price for each 500ml green tea bottle should range from 5,500 to 6,500 VND. Seeing that important factor, the company has established reasonable price using market-penetration pricing corresponding to customers expectation. It is suggested that producers can set a low initial price to penetrate the market quickly and deeply in order to attract a larger number of buyers in short time (Philip Kotler, Principle of Marketing, page 355). Typically, each 360 ml C2 green tea product costs customers from 3,500 to 4,500VND, which is approximately 5,700VND for one 500 ml bottle. In comparison with 6,000 and 7,000 VND for Pure Green tea 450 ml and 0 degree 500 ml, respectively, URC’s products are more favorable, which creates a competitive advantage over their competitors. [pic] Figure 5: Consumers’ opinion of price 6. 2. 3. Placement When first launching in Vietnam, URC did not pay adequate attention to develop or expand its distribution channel, which leaded to an unexpectedly low sale. To deal with that problem, the company has strived so much with the aim at building a strong distribution system. The most important change the company made to improve this ineffective system was to influence on marketing push. They persuaded the retailers or outlets to purchase products by providing so attractive promotion as well as added supports. For instances, URC Vietnam would offer 10 to 15 % discount if those outlets accepted to display C2 products on their shops. Moreover, the company allowed a number of professional sales person and marketing staffs to work with those stores to support and supervise these areas whenever necessary. Thanks to such hard effort, till the present C2 products have been allocated widely in almost all of supermarkets, convenience stores, discount stores, retailers, distribution outlets and so on. In detail, URC Vietnam sells nearly a half of C2 volume through big supermarkets such as Citimart, Big C, Co. pMart, MaxiMart, Vinatex and the like. However, that ready- to- drink tea products has just allocated mostly on cities and urban areas. At the moment, when the summer is gradually coming, URC must take actions to establish a stronger distribution system to make their products more available on the market in order to satisfy a very high demand of Vietnamese customers. 6. 2. 4. Promotion Apart fr om placement, unlike the case of THP Corporation which has spent a huge amount of money on advertising, URC just save their capital invest on other fields rather than such costly activities. For instance, after failing to transfer message to consumers in the first two trials in Vietnam, the company decided to redeem themselves with new advertising to revitalize C2. They created new TVC – Television Commercial, with the participant of Johnny Tri Nguyen, a very cool, good looking, a wushu expert and stunt man, which later was voted among the top 10 â€Å" Most favorite TVCs† by Vietnamese televiewers. Those activities just costed only a half in comparison with the promotion campaign beforehand. That successful results obviously illustrate that â€Å"good advertisings need not be expensive—it must be creative and effective† as URC consultant, Willy Arcilla said. At the moment, not only to be advertised on TV but C2 products also are promoted on newspaper and internet; for example, gia dinh & tiep thi, www. kienthucngaynay. vn. , etc. 7. SWOT ANALYSIS SWOT, the analysis refers to the strategic method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of each company. It is considered to be a crucial tool for auditing the overall strategic position of a business and its environment. SWOT of C2 bottled green tea are summarized as below. 7. 1. Strengths C2’s positive outcomes have been in part due to a number of factors. First of all, one important key contributing to such high sales revenue of the company is because of reliable tea supply. As mentioned in the marketing mix- 4Ps, strong point-of-difference- C2 brews tea leaves grown in the northern highlands of â€Å"Thai Nguyen,† renowned as the source of the best tea in Vietnam. Furthermore, each C2 bottle encompasses the natural flavor extracted from green tea (23%) and also citric acid, an essential element which helps people lose weight effectively. Likewise, C2 products are perfectly brewed and bottled at the same day, still keep totally clean and fresh tea taste. This benefit makes the tea users feel safer and firmly reliable when consuming the product. An additional feature that builds C2 brand popularity is its competitively-lower price in comparison with other brands in the same market. Before making final purchasing decision, people often carefully take price into consideration besides some important criteria such as products’ quality, brand, benefit and features. By impressively influencing on that consumer’s psychology, C2 has got the initial success in catching the attention of potential customers. 7. 2. Weaknesses Although URC Vietnam has made many acquisitions with a large number of retailers or distribution outlets, these stores are located mainly in cities or municipal areas such as Hanoi, Ho Chi Minh, Hai Phong, Da Nang and so on. Whereas, in the local or rural regions, the volume of C2 consumed seems to be much lower than that of 100 tea or 0 degree green tea. Thus, C2 should invest more money on their distribution channel, not only tighten current contracts but also expand new relationships with new local stores. The company can offer retail shops benefits with high premium or build its own retailers initiatively throughout the country. This action will has positive effects on making condition for the company to approach their potential customers more. By narrowing down the potential customers segment on its initial advertising is thought to be one more weakness that URC Vietnam should pay attention to. Specifically, the advertising with the attendance of Johnny Tri Nguyen persuaded consumers who habitually prefer carbonated beverage to convert to green tea products. That message implicated that C2 itself restricted the targeted clients to those who usually consume soft drink. Instead, the company could orient its products to the mineral or pure bottled water and the other beverage market rather than carbonated drink. For that reason, URC Vietnam had better make some new meaningful advertising to draw the attention of higher level of customers. . 3. Opportunities The recent scientific research of England Hospital of Pediatrics has marked out 10 most significant advantages of using tea on people health, among which the best five benefits are utilized to produce new sweeten green tea bottles such as antipyretic ability, decrease in death due to heart diseases (from 28 to 44%) and prevention of being old as well as cancer possibility. Seeing so many advantages of using green tea, Vietn amese people tend to choose tea as their daily preferable product. Through conveying heir opinions, producers have developed and launched new products to meet their essential need (The result is posted as the table below). Most of people believe that employing green tea products will help them have antipyretic ability, reduce the possibility of cancer and purify the body. This rapid change in Customer Behavior creates a valuable chance for the company to keep on producing ready- to- drink tea. [pic] Figure 6: Tea’s Effects In addition, the summer, hottest period in the year, is upcoming. Consequently, people’ drinking demand will increase dramatically the following time. Catching this thirsty need, beverage manufacture should prepare very strong marketing plans (may be in terms of marketing mix) to further satisfy their customers. Particularly, up to now, green tea drink has a quite strong position in customers’ drink options. As a result, C2 should make use of this valuable opportunity to widespread or quickly expand its market in this period. At the end of 2008, there was a quite serious recession occurred in Vietnam economy which affected negatively on Vietnamese lives and reduced their consumption need. However, the quantity demanded for foods and beverage was slow down much less heavily than other sectors, less than 25% (according to the report of TNS). This means that demand for foods and the like can not be replaced in human being life. Hence, it also generates big chances for any company in that industry, including C2. [pic] Figure 7: Consumers’ reaction in the recession Last but not least, C2 products are currently utilized to be the promotion of a number of companies to offer to their customers. For example, whenever customers buy one product of Mobil1 Racing, they will be given one cold C2 bottled green tea. This indirect promotion makes a good condition for URC Vietnam to increasingly raise its sale figures. 7. 4. Threats There are many external forces that have a direct impact on the company’s performance. Currently, C2 has to face up with a very fierce competition in the beverage market, which composes of both carbonated and healthier drinks (indirect and direct competitors). In the same market, there exist many powerful competitors such as 0 degree, Pure Green and 100 in which 0 degree of THP is occupying the largest market share now. Although C2 has been positioned quite strongly in Vietnamese consumers’ drink option, that THP’s product has the advantages of being the first mover in the sweeten green tea segment. Lately, THP has introduced new product, Dr. Thanh herbal tea, which has been consumed with a very fast sales since the first days launching. Hence, it is considered to be one of the biggest competitors in that market. Besides, among a lot of indirect competitors, Coca Cola and Pepsi, the heaviest and strongest ones that account for 60% beverage field in Vietnam, also take a lot of C2’s concerning. . CONCLUSION AND RECOMMENDATIONS In all, according to the findings above, it can be said that C2 continues maintaining its high position in Vietnam bottled green tea market with outstanding attainment while it also has to share this market with other strong competitors like 0 degree or Lipton Pure Green. Holding a number of internal strengths greatly contributes to C2 such an incredible suc cess whose outstanding example is its appropriate marketing strategies- market penetration pricing. However, URC Vietnam should make some changes in order for a stronger distribution system. They can build up new relationship with the local outlets rapidly by employing marketing push and pull also. In addition, good news from outside has created a lot of valuable chances to boost C2’s development. Especially, URC Vietnam can make the best use of the approaching of special occasion – the summer time to expand its market share as well as consumer’s brand awareness. Nevertheless, the recent appearance of Dr Thanh, a new comer in the healthier beverage market, creates a fiercer competition in that so attractive segment. Therefore, C2 needs to establish better preparation to get a win in that competitive battle. From the study above, some suggestions for improving C2’s performance are introduced. To begin with, advertising is always a very useful way to inform publicly and fully the information about the products and their services. In spite of the fact that C2 has made several qualified advertising, the televiewers are somehow not really pleased with those advertisings’ message. Then, it is proposed that URC Vietnam should concentrate on improving their advertising‘s quality; for example more meaningful ones which transfer expected information to the customers. To compete with the enlarger development of Dr Thanh, the company had better invest money on Research and Development department so that they can produce further diversification in flavor such as strawberry or mix ones. Available on market at the moment there are mainly four tastes among which only the lemon green tea are being consumed with rapid sales. With the variety of healthier drinks sold on the market, the consumers may be confused of which products should be used; for that reason, the company needs to provide differentiated products to gain the competitive advantage over their competitors. REFERENCES 1. 2009, â€Å"Overview TNS Vietnam Consumer Trends Q4/08† [online] Available at URL: http://www. scribd. com/doc/7563073/Overview-TNS-Vietnam-Consumer-Trends-Q408 (Accessed May 1st, 2009) 2. 2008, â€Å"Branded Consumer Foods Group – International†[online] Available at URL http://www2. urc. com. ph/ (Accessed May 2nd, 2009) 3. 2007, â€Å"URC launches C2 Green Tea in Vietnam† [online] Available at URL http://www. universalrobina. com/2007/01/10/urc-launches-c2-green-tea-in-vietnam/ (Accessed May 1st, 2009) 4. 008, â€Å"Demographics_of_Vietnam† [online] Available at URL http://en. wikipedia. org/wiki/Demographics_of_Vietnam (Accessed May 1st, 2009) 5. 2007, â€Å"Household living standard 2006†, [online] Available at URL http://www. gso. gov. vn/default_en. aspx? tabid=483&idmid=4 (Accessed May 1st, 2009) 6. 2007, â€Å"10 cong dung noi bat nhat cua tra doi voi suc khoe†[online] Available at URL http://blog. 360. yahoo. com /blog-9mJ_aP8yd6QAK2zDNjFeXQbe3Q–? cq=1&tag=ky-luc (Accessed May 7th, 2009) 7. 2008, Quang Minh, â€Å"Tra xanh C2 : thuong hi? u thanh cong v? i chi? lu? c d? nh gia tham nh? p† [online] Available at URL http://vietnambranding. com/thong-tin/phong-su-thuong-hieu/6554/Tra-xanh-C2–thuong-hieu-thanh-cong-voi-chien-luoc-dinh-gia-tham-nhap (Accessed May 1st, 2009) 8. 2008, Quang Minh, â€Å"Tra xanh khong do-Thuong hieu dan dau can thay do†i (Phan-2) [online] Available at URL: http://vietnambranding. com/thong-tin/phong-su-thuong-hieu/5791/Tra-xanh-khong-do–Thuong-hieu-dan-dau-can-thay-doi-(Phan-2) (Accessed May 5th, 2009) 9. 2007, â€Å"ly thuyet ve ma tran BCG† [online] Available at URL: http://5nam. tvnol. com/marketing/465955. ttvn (Accessed May 3rd, 2009) 10. 2008, Roger Pe, â€Å"C2’s Saga in Vietnam†, [online] Available at URL: http://globalnation. inquirer. net/features/features/view/20080414-130258/C2s-sa ga-in-Vietnam (Ac cessed May 1st, 2009) 11. Philip Kotler, Steward Adam, Linden Brown and Gary Armstrong (2002), Chapter 10: Pricing considerations and approaches, Pearson- Prentice Hall, p. p 355,356. ———————– Extreme convenience Bad promotion campaign Good promotion campaign Extreme inconvenience C2 0 Degree Lipton Pure Green

Child Beauty Pageants Should Be Banned Essay Example

Child Beauty Pageants Should Be Banned Essay Example Child Beauty Pageants Should Be Banned Essay Child Beauty Pageants Should Be Banned Essay Child beauty pageants should be banned Child beauty pageants should be banned because they cause children, especially little girls, to use artificial means to boost their self esteem. People were not born with makeup, spray tans, big hair, and false teeth. Beauty pageants set false rules on beauty. They make children believe they have to wear make-up, jewelry, wigs, fake nails, and other acessories to be beautiful. Every child is beautiful in their own way. Their beauty is natural and they shouldnt have to have anyones opinion on the way they look. Beauty pageants can also cause serious mental and health issues. They can lead to depression, anorexia, suicide, and many other serious issues. Children might starve themselves to lose which could lead to eating disorders. Beauty pageants can cause depression, and depression may later lead to a suicide Children shouldnt be forced to be in pageants. Mothers try to live their dream through their children. Children shouldnt get their lives taken away from them. They only get one childhood, they dont get it back after its over. Any parent placing their child in these types of pageants, based solely on looks, is giving their child the attitude that appearance can get you anywhere in life. It is wrong to teach children that looks are the most important asset to possess. I am not stating that children shouldnt be encouraged to develop a talent or skill, and compete with that talent or skill, I am stating that competing over looks is sending the wrong message to children.

Funny Marriage Quotes

Funny Marriage Quotes Marriages may be made in heaven, but they sure have to be managed right here on earth. Thats easier said than done. Take a dig at the funny side of marriage. These funny marriage quotes are good stress busters. They make you laugh at the banalities of marriage. When you read funny marriage quotes, you realize that even a perfect marriage has its inherent flaws but those flaws add to the charm of marriage. Funny Marriage Quotes Ogden NashTo keep your marriage brimming,With love in the loving cup,Whenever youre wrong admit it;Whenever youre right shut up.Bill CosbyFor two people in a marriage to live together day after day is unquestionably the one miracle the Vatican has overlooked.Patrick MurrayIve had bad luck with both my wives. The first one left me and the second one didnt.Gloria SteinemI have yet to hear a man ask for advice on how to combine marriage and a career.Groucho MarxSome people claim that marriage interferes with romance. Theres no doubt about it. Anytime you have a romance, your wife is bound to interfere.Agatha ChristieAn archaeologist is best husband a woman can have: the older she gets, the more interested he is in her.Milton BerleA good wife always forgives her husband when shes wrong.Zsa Zsa GaborA man is incomplete until he is married. After that, he is finished.Henry YoungmanSome people ask the secret of our long marriage. We take time to go to a restaurant two times a week. A little candlelight, dinner, soft music and dancing†¦ she goes Tuesdays, I go Fridays. Joyce BrothersMy husband and I have never considered divorce... murder sometimes, but never divorce.HomerThere is nothing nobler or more admirable than when two people who see eye-to-eye keep house as man and wife, confounding their enemies and delighting their friends.Rodney DangerfieldMy wife and I were happy for 20 years†¦ then we met.Rita RudnerI think men who have a pierced ear are better prepared for marriage. Theyve experienced pain and bought jewelry.Ogden NashMarriage is the alliance of two people, one of whom never remembers birthdays and the other who never forgets.Lord ByronAll tragedies are finished by a death, all comedies by a marriage.Phyllis DillerWhatever you may look like, marry a man your own age - as your beauty fades, so will his eyesight.Katharine HepburnIf you want to sacrifice the admiration of many men for the criticism of one, go ahead†¦ get married.Joyce BrothersMarriage is not just spiritual communion; it is also remembering to take out the tras h.George LichtenbergLove is blind, but marriage restores its sight.

Discussion--Political and Legal Environment Essay

Discussion--Political and Legal Environment - Essay Example A strong legal framework is necessary to protect the intellectual property of businesses. In places such as China companies are subject to theft of intellectual property due to piracy and counterfeit products. The political environment of a country is as important as the economic environment. It is hard for companies to negotiate incentives and governmental help in places were the governments do not have good relations with corporations. â€Å"The political environment is a key component of the business environment that dictates greatly on the success of your home business† (Bluntpolitics). The regulations of governments can impose barriers that increase the cost of doing business in a country. In the United States the tough environmental regulations are forcing companies in certain industries to leave the country in search for locations with more relax environmental regulations. Labor laws also influence the profitability of a company. Countries with low minimum wages are att ractive for companies that have labor intensive operations. The moral conduct of a country affects the operations of a corporation. In many parts of the world bribing a governmental official is part of doing business. I am completely opposed to bribing others. Bribes are an unethical event that should always be avoided at all costs. Whenever a company gives a bribe to another person or governmental official they will enter into an unpleasant arrangement that could backfire because the person that bribes them might continue to pressure the company for more money. The sub-Saharan African region is the place with the greatest incidence of bribery worldwide (Google). Companies must also protect their intellectual property whenever they are going business outside the United States. It takes a lot of money in research and development to create new products. In the pharmaceutical industry companies spend an average of $359 million to develop a new drug (Ca-biomed). I fully support

Influences Affecting Consumers - Evaluating Basic Marketing Techniques Essay

Influences Affecting Consumers - Evaluating Basic Marketing Techniques - Essay Example The marketers use the trade mark James bond theme so that the people can actually identify the ads from the theme music itself. Stimulus generalization refers to the ability of the individuals to generalize the stimuli. This is mainly used by the smaller brands that mainly deal with â€Å"me too† products. This helps the marketers of the smaller brands to create association with the major brands leading to brand recall and awareness (Brown, 2009). Co-branding is being used by the marketers increasingly now days to develop awareness and stimulate sales. At the most basic level the businesses used this approach to suggest enhancement of the present product lines and on a more complex and sophisticated level co-branding also used to create and position a launch a new product. One of the prime examples could be Adidas and Polar Electro. Both Adidas and Polar Electro created project fusion that integrates heart rate, distance and speed monitoring product into the sports apparel. Apple and Nike developed Sports kit which is a wireless system that allows shows to talk to an iPod. One of the most important changes in the world of marketing has been the proliferation of the brand extensions. Managers mainly use brand extension under the assumption that the brand association such as the quality, ability, status and reliability would affect the extension. One of the major advantages of brand extension is the reduction of new product launch. By launching a new product under the brand name of an established brand helps the marketers as the product due to the established brand name would already have high degree of association. One of the major examples of brand extension is of Bisleri. Originally Bisleri used to be delivered in one little bottle, but recently Bisleri has shown a wave of innovations through extensions. The example above shows how Bisleri was able to add new product by using the concept of product line variation and brand extension. In this